If the pandemic has done one thing for us at Joe Van Gogh, it has encouraged us – even forced us – to focus.
We have drilled down into our coffee mission as we attempt to ride out COVID, and we find the most value in rededicating ourselves to every aspect of coffee service – service to the farmers who grow our coffee, to our team, who roasts and serves it, and especially to our customers, who come to us every day and are our ultimate raison d’etre.
With those customers in mind, it gives us great pleasure to announce that the Green Bean on Elm Street in Greensboro has been purchased from Joe Van Gogh by Amy and Galen Foresman so that they can micro focus on coffee for all of Greensboro and the downtown community in particular.
And here in the Triangle, we at JVG are able to focus our efforts on roasting coffee. We are roasting for this community of Chapel Hill and Durham that we have served for a quarter century. We are roasting coffee for Cup A Joe in Hillsborough. We are roasting for Weaver Street Market and Whole Foods and Durham Co-op Market and Earth Fare. And we are roasting for the women farmers of Café Femenino and the opportunity that they’ve given us to offer their coffee from nationwide, from sea to shining sea.
And of course, we continue to roast coffee for the Green Bean, where Amy is newly immersed in serving specialty coffee to her friends and neighbors.
Amy Foresman was a member of our Joe Van Gogh wholesale sales team, but when the pandemic response caused us to close all our stores temporarily and some of them permanently, she found that she was drawn to neighbor-to-neighbor coffee service – and especially to the 15-year-old Green Bean in her hometown.
Amy and Galen recognized the acute economic stress that the pandemic brought to Elm Street generally and the Green Bean in particular, and they determined that they wanted to make sure that the Greensboro coffee institution could come back strong.
The Foresmans plan on riding out the pandemic from a hometown perspective while preparing plans for a return to live music and evening hours -- and perhaps a cocktail or two and the revival of the hot food offerings that the Golden Gate Green Bean was known for before covid.
And if you haven’t been downtown for coffee in a while, please consider a visit to say hello and let Amy and Galen know how the Green Bean can serve Greensboro even better than it has for the past decade and a half.
Joe Van Gogh is proud to partner with the Foresmans as their exclusive coffee roaster, and we are proud to focus on our coffee craft and on roasting coffee for our friends, for our neighbors and for all the friends and neighbors to come as we emerge from this pandemic season.