At Joe Van Gogh, we serve the community of coffee from seed to cup, and we take particular care at every step to honor the bean. This care guides our approach to sourcing, roasting, blending and quality control.
We’ve developed deep, immersive relationships with coffee producers and importers across three decades. We work with these partners to source our coffees based on seasonality in the growing regions of Africa, the Americas and the Pacific Islands. We look to source Fair Trade, organic and direct trade coffees through these partnerships, and we proudly source a large amount of green beans from women producers and especially from Café Femenino. Our long-term relationships at origin ensure our business together is sustainable and seeks to return more income to the communities where our coffee originates.
Joe Van Gogh’s coffees are small batch roasted to maximize flavor, with special attention paid to seasonal and specific characteristics of the green beans we carefully source. We proudly use Loring Smart Roasters, the most innovative, sustainable and fuel efficient roasting equipment in the industry. Loring roasters are 80% more efficient and generate 80% fewer toxic emissions than traditional roasters. The Loring roasting technology is exceptionally precise, which improves the quality of the roasted beans and the beverage they produce.
Blending is the art and science of bringing different bean varieties and/or origins together to create a coffee profile that is greater than the sum of its parts. We pay particular attention to ensuring that each bean in the blend is roasted to its optimal level before and after we marry them to develop distinct flavors. Joe Van Gogh offers a broad spectrum of roast levels in our blended coffees and develops custom blends for wholesale customers. We also offer signature blends that raise money and awareness for organizations who serve our community.
Quality control may be our unsung hero. Joe Van Gogh is a certified organic facility with a Master Roaster and two Q Graders on staff. We’ve developed advanced technology to track green and roasted inventory, use nitrogen flushing to preserve freshness and employ extensive cupping protocol. These systems, our experience and our attention to detail add up to meticulously tended coffee.