TO JOE VAN GOGH’S CUSTOMERS AND FRIENDS, THANK YOU FOR KEEPING US GOING.
We had no idea at the March equinox, when we closed all our stores and retooled our processes and business hours as COVID-19 began to spread throughout our state, that the September equinox would come and go with the disease spreading at record rates again.
But thanks to our extremely loyal customers, some early Paycheck Protection help, our very committed coffee farmers and a wonderful team at Joe Van Gogh, we are pressing on toward 2021.
In the name of predictability – so lacking for most of us throughout this unsteady year – we are rededicating ourselves to our mission: we will serve our community, and the whole coffee community, by serving the many people who grow, prepare, support and drink our coffee.
A part of that mission serves our producing partners when we buy the beans that they work so hard to grow, harvest and process. We’re re-launching Finca Las Brisas and Selva Negra Estate, both roasted with fresh crops of beans from our longtime partners in Nicaragua. And, as hard as it is to believe, the year marches on and we’re on the cusp of again introducing our Home for the Holidays blend to benefit Habitat for Humanity 2020.
We’re serving the greater Triangle-area community by partnering with The Hub Farm & Durham Public Schools on “Let It Grow,” a coffee that funds educational and vocational programs throughout Durham. And we’ve had the opportunity to deepen our relationships with our wholesale partners Whole Foods, Weaver Street Market, UNC Health and others by supporting their efforts to serve their customers safely and recognize their frontline employees.
And finally, to better serve you and the Triangle, we will soon increase the weekend hours at our cafes (be on the lookout for that announcement). And because virus cases continue to rise in North Carolina, we will serve our staff and neighbors by continuing only with takeout service, physical distancing and required mask wearing.
We have added brewing guides and videos to our website (links here) to give you some coffee support at home. And when you visit our cafes, you’ll see that some of your favorite seasonal lattes like house-made pumpkin and ginger molasses (it is October after all) have returned. We look forward to adding more holiday-themed drink specials and oven magic from our Woodcroft bakery – made with locally sourced ingredients – to all our stores throughout the winter.
It’s our sincere hope that our work provides a small amount of respite and rejuvenation – whether you visit one of our cafes, shop on our website or purchase our coffee at any of our wholesale partners nationwide.
Please – seriously – let us know how we can serve. Click here and tell us how we can make your coffee time better. All suggestions will be considered and none ignored.
Truly, our communities are our lifelines, and our Triangle community is the longest and deepest of those. Thank you for taking some time and a coffee with Joe Van Gogh.
Joe Van Gogh, Inc.